International ConferenceStrategic Communications Congress for Research & Higher Education Institutions: Agile Communications, Social Media & Ranking

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Communication in an Era of Instability, Fake news and DisinformationUniversity League Table • Reputation Management • International Communications & Press

The past years have brought unparalleled growth and disruption to the higher education sector. The pace, volume and demand continue to rise from strategic communication management, brand growth to marketing shifts in reputation management. This involves a good strategic and well-resourced approach to build and maintain strong brands, achieve enrollment and fundraising success, improve competitive positioning, and maintain financial strength.

Event:Strategic Communications Congress for Research & Higher Education Institutions: Agile Communications, Social Media & Ranking
Period:28.10.2019 - 30.10.2019
Venue:Arcotel John F
Price:1289.00* till 30.10.2019 Price - 2 Days
1489.00* till 30.10.2019 Price - 3 Days
Booking number:K-238
Customer contact:Neha Mathur
+49 (0)30 80 20 802 - 2518
*All Prices are in Euro and excluding VAT (19 %).
Book conference nowWe respect privacy and use your information
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More details
about this event:

Strategic and Responsive Communication and Branding for a Strong Reputation
This annual congress will provide you with a variety of diverse insights, inputs and experiences on moving towards a globally integrated collaborative brand experience and communication system by selected practitioners from international, European and national organisations. An array of case studies and best practices will enable you to significantly advance and professionalise your knowledge on the vital area of communication.

Kindly Note: Delegates can choose their preferred thematic track on Day 1 and Day 2

What will you learn at this Practical Seminar?

  • What makes communications different for HEI and Research Institutions?
  • What risks and challenges do HEI institutions face when it comes to reputation and branding?
  • What are the creative ways of communicating research?
  • How should a strategic communication campaign look like?
  • How do you strategically use social media?
  • How effective is your communication towards potential students?
  • What measures are important to build a long term reputation management strategy that serves in a crisis situation?
  • What role do internal stakeholders play in building an external reputation?
  • What is international communication and how to reach out to global news agencies?
  • How to create Instagram stories, Podcasts and documentary clips with the existing tools and resources at your institution?

Who is this seminar for?

Directors, Heads of Departments or Units, Spokespersons, PR and Communication Officers, Communication Coordinators, Advisors, Chief Specialists, Crises and Risk Managers and other members of staff in departments such as:

  • Public Relations / Affairs
  • Communication / Press Office
  • Information Office
  • Internal and External Communication
  • External Relations
  • Marketing
  • PR & Media
  • Media Content
  • Web Content Management
  • Online and Social Media
  • Digital Communication
  • Risk and Crisis Management
  • Administration
  • Legal Affairs
  • Technology
  • Innovation and Strategy
Book conference nowWe respect privacy and use your information
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Our experts team
from practice for this event:

Claudia  Assmann
Claudia AssmannHead of Press and Communications, Berlin University of Arts
Roland  Baumann
Roland BaumannHead of Public Relations, ETH Zürich
Marina  Dafova
Marina DafovaArt Director and Journalist,
Dr. Sascha Demarmels
Dr. Sascha DemarmelsExpert and Coach, Agile Communication , Kommunikation 3.0 & Now.New.Next
Zeenat Fayaz
Zeenat FayazGlobal Brand and Reputation Expert , The Brand Education
Anu Hautalampi
Anu HautalampiHead of Social Media and Audiovisual, University of Cambridge
Daniela  Kaser
Daniela Kaser Head of Marketing and Communication Service Unit, St. Poelten University of Applied Sciences
Hallvard  Lavoll
Hallvard Lavoll Social Media Manager , Oslo Metropolitan University
Christine Legrand
Christine Legrand Director of Communications and Industrial Relations, CPE Lyon
Maria Lindblad
Maria LindbladInternational Marketing Manager, International Marketing and Recruitment, Lund University
Stuart  Roberts
Stuart Roberts Head of Communications, University Library , University of Cambridge
Peter Van Rompaey
Peter Van RompaeySenior Advisor, Corporate Communications, Vrije Universiteit Brussel
Tina  Zournatzi
Tina Zournatzi Head of Unit, Strategic Communications, DG Communication , European Commission
The European Academy:


Over 15 years of experience.


Over 200 seminars every year.


Over 1000 speakers.


Every year over 3000 participants.

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